Chung Ju-yung
Founder of the Hyundai group; crossed Panmunjom with a herd of cattle in 1998 and opened the Mount Geumgang tours
He founded Hyundai Engineering & Construction, which took on national development works such as the Gyeongbu Expressway and construction projects abroad, and expanded into shipbuilding and cars. In 1992 he founded the Unification National Party and ran for president. In 1998 he twice crossed Panmunjom into North Korea with herds of cattle on trucks, and Mount Geumgang tours began that November. Hyundai later also took part in the Kaesong Industrial Complex project.